After looking into my specific area of interest, I then began to explore the product area of promotional videos, my chosen product for this task. I first looked into the meaning of promotional videos and cross-referenced from a number of different websites to gain an across the board definition. From this, I then looked into the logistics of promotional videos and decided on the styling and genre that I would want mine to be. I also did research into similar promotional videos, for example, I looked at university and college websites to gain an idea of the type of styling and formatting of their videos. From this, I then looked into any companies that specifically made videos for schools, colleges and universities and came across Affixxius Academic. I studied their portfolio and looked into their aims, and goals as a company, as well as watching some of their promotional videos. This helped incredibly as they had created a wide range of different videos, using different styling techniques in relation to their customer needs.
Since all my research is now collated into a portfolio, I am now able to analyse the results of my research and draw a conclusion on the findings to see whether my proposal is plausible or not.
Bibliography:
http://www.wisegeek.com/what-is-a-promotional-video.htm
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